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A good question that we are asked again and again. In short, it's about focus - and what you want visitors to do.

The homepage is the entry point to your website, the digital business card of your company, so to speak. Its goal? To provide an overview of your brand, your values and your offerings. The layout is designed to arouse curiosity and invite visitors to delve deeper into the site. They should click, browse and be inspired.

A landing page has a completely different job. It is not a tour, but a one-way street - with a clear goal: conversion. Whether the aim is for someone to book an appointment, sign up for a newsletter or buy a product - the landing page makes it easy for the user to do just that. No distractions, no detours, just a crystal-clear focus on a single action.

The difference? The homepage informs. The landing page convinces - and delivers results.

Landing pages are real all-rounders when it comes to results. Here are the key benefits they bring to your business: Higher conversion rates:

A landing page is a precision tool - it directs visitors' focus to exactly what you want them to do, increasing the likelihood that they'll take action.

Works while you sleep: Whether you're in a meeting, on holiday or just sleeping, your landing page stays in action and delivers results.

Targeted support for your business: Each landing page is designed to push your specific business goals, whether it's generating leads, increasing sales or collecting sign-ups.

Valuable data and insights: Thanks to user tracking, a landing page not only provides you with results, but also exciting insights into the behaviour of your target group. Brand awareness on point: With its clear design and targeted message, a landing page strengthens your brand and makes it memorable. Oh, and did we mention that it makes your conversion rate skyrocket?

Definitely: Landing page. Always.

why? Let's play this out:

A potential customer searches on Google for ‘gas installation services in Sydney Lidcombe’ and clicks on your advert. This customer is not looking for your company, they are simply looking for a gas fitter.

Now there are two options: #1. you send him to your homepage.

There he will find a wealth of information: Emergency installations, maintenance work, general company information, maybe even other services you offer. Sounds good? Not really. Because your customer now has to find out for themselves where exactly they can find the information about your gas installation services. That takes time, effort - and often interest. The result? Jumping off.

#2 You send him to a landing page.

A page that's tailored directly to what he's looking for: Plumbing services in Sydney Lidcombe. There are no distractions here, no superfluous links. Everything is clear, precise and leads the user exactly where you want them to go: to the conclusion. A landing page is like a GPS for your potential customers - it takes them exactly where they want to go without any detours.

A homepage, on the other hand, is like a map - helpful, but too broad when it comes to making quick decisions. If you want conversions, there's no way around a landing page.